Germany’s top-ranked ladies’s tennis participant, Eva Lys, has formally been named a “Friend of the Brand” by Porsche, a transfer that solidifies her long-standing relationship with the posh sports activities automobile producer. This announcement comes because the 23-year-old prepares to compete within the Porsche Tennis Grand Prix in Stuttgart, the place she is going to face fifth seed Jasmine Paolini within the opening spherical.
Eva Lys’s reference to Porsche will not be new. She ready for the challenges of an expert profession for a few years as a member of each the Porsche Junior Staff and the Porsche Expertise Staff—applications designed to nurture the subsequent technology of tennis champions. These early affiliations have now advanced into a brand new position as a “Friend of the Brand”, reflecting the mutual respect and shared values between the athlete and the long-lasting German model.
‟I’m extremely honored to hitch the Porsche household – a model that embodies so many issues that I really like: efficiency, precision, and class”, mentioned Lys. ‟As I proceed to push the boundaries on court docket, it’s nice to be supported by an organization that shares the identical drive for excellence.”
Eva Lys in new Asics tennis costume from the model’s collaboration with Parisian vogue powerhouse A.P.C.
The younger German now joins WTA gamers Iga Swiatek and Maria Sakkari, who’re “Friends of the Brand” of their residence nations. Curiously, Porsche will not be mentioning Emma Raducanu on this newest press launch.
Lys made a splash this season with a powerful displaying on the Australian Open, the place grew to become the primary fortunate loser to achieve the ladies’s singles fourth spherical within the Open Period. As for this week’s Porsche Tennis Grand Prix, it holds particular that means for Lys, because it was at this very match in 2022 that she earned her first main-draw win at a WTA occasion.
Eva Lys and Andrea Petkovic in the course of the Kick & Serve exhibition on the 2025 Porsche Tennis Grand Prix
Now, because the world No. 68 and Germany’s top-ranked participant, she returns to the Porsche Area with even larger aspirations. Forward of the match’s main-draw motion, Lys performed the Kick & Serve exhibition on Monday, alongside fellow Germans Laura Siegemund and Andrea Petkovic.
The Porsche Tennis Grand Prix is the flagship of Porsche’s worldwide involvement in ladies’s tennis. First performed in Filderstadt in 1978, the long-standing Stuttgart match has been held within the metropolis’s Porsche Area since 2006.
