To mark Coco Gauff‘s 21st birthday, New Balance is unveiling the Coco Delray, a tennis shoe designed for everyday players and built for all levels of competition. Released in two colorways, this latest shoe is inspired by the public courts in Delray Beach, Florida, where the young American first honed her game.
Coco Delray yellow, photo credit: New Balance
What makes this launch even more special is the ad campaign narrated by Coco’s grandmother, Yvonne Lee Odom, a civil rights trailblazer. By way of her voice, the marketing campaign connects Coco’s legacy to the generations earlier than her, emphasizing perseverance, ardour, and breaking limitations. Coaching on the general public courts of Pompey Park taught Coco extra than simply tennis—it confirmed her that communities form athletes, and sports activities have the facility to drive cultural change.
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The world No. 3 Gauff is the one WTA participant along with her personal signature tennis shoe—the Coco CG mannequin, which has seen two profitable iterations. Now, she’s introducing the Coco Delray, a tennis shoe engineered for any match on any floor, out of your native park to aggressive play.
Obtainable in each ladies’s and males’s sizes, the Coco Delray is designed to make tennis extra accessible to everybody, reinforcing the concept that anybody who desires to play ought to be capable of decide up a racquet and get on the courtroom.
Coco Delray, picture credit score: New Stability
This versatile shoe blends type, consolation, and efficiency, that includes a low-top design, a nylon plate for stability, and a light-weight FuelCell midsole for superior cushioning and assist. Its sturdy rubber outsole is constructed to face up to even the hardest matches. Impressed by ’90s tennis and basketball aesthetics, very like Gauff’s signature Coco CG2, the Coco Delray delivers a classy, off-court look with out compromising high-performance performance.
“I’m incredibly proud to launch the new Coco Delray because it’s more than just a tennis shoe – it represents an opportunity to broaden access to those interested in playing the game and will have a positive cultural impact for generations to come,” says Gauff. “Delray Beach helped spark my tennis journey, so it’s special to me to tell the story of this community that influenced exactly why I love this sport.”
Coco Delray blue, picture credit score: New Stability
All through 2025, the Coco Delray will debut in new colorways alongside Coco Gauff’s signature mannequin, permitting each participant to match her type on courtroom—no matter the place they’re of their tennis journey.
The Coco Delray is out there globally at newbalance.com and choose retailers, with a recommended retail value of $110.
